Keyword SEO PRO (KSP) – A unique keyword difficulty tool.

family-law solicitors-Manchester-TPA In this example, ‘law‘ and ‘family law‘ are in the red zone – top page positioning on Google for a small or medium size business website would not be achievable.

Family law solicitors‘ and ‘family law solicitors London‘ are in the blue zone. Link power building would be required to achieve top page positioning.

Family law solicitors Manchester‘ is in the green zone. Top page positioning on Google would be in reach with website optimisation and a few incoming links.

Keyword Difficulty Tool | Domain Authority – Page Authority | Total Page Authority

Search engine optimisation – SEO – aims to achieve top page positioning on Google for target keywords.

Keyword Research

The first step in SEO is to find the best keywords:-

  • That will bring in the most target visitors
  • and which are in reach for our website to achieve top page positioning on Google.

Keyword Difficulty

Google continues to empower a webpage for ranking by a combination of domain authority and page authority (Dover, D) – total page authority. Authority is a measure of the total value of incoming link power. Google uses PageRank but it has discontinued providing updates to the public for this metric.

Moz page authority and domain authority are currently the best available options. Moz authority scores, as with PageRank, are on logarithmic scales.
Moz-Authority
Moz Page Authority (PA) and Domain Authority (DA) can be seen with Firefox and Chrome browsers with a Moz toolbar installed.

Benefits of Keyword SEO Pro

For Website owners – Keyword SEO Pro will show you the keywords where top page positioning on Google is possible. You will stop spending precious resoureces on chasing ‘Rainbow’ keywords.

For SEOs – Keyword SEO Pro assists SEO firms to target keywords where top page positioning on Google is achievable, demonstrate success and increase their SEO business.

Average Total Page Authority and Keyword Difficulty

The average Total Page Authority (TPA) of the web pages currently on the top page of Google for a keyword is the best indicator of the authority required by a webpage to achieve SEO success.

An article (Adragna, T.) correctly suggests using the keyword ‘marketing’ is not a good idea as it would be almost impossible to rank in search engines for it. “Instead, using a long tail keyword like ‘inbound marketing case studies’ may be more effective.”

inbound marketing case studies 834  - ksp

However, an analysis for keyword difficulty (TPA) for these two keywords confirms that it may be easier to rank for the second keyword than the first but for SME websites both keywords are out of reach.
Very few SME websites achieve a Domain Authority of 30 or more and 40 is almost unheard of. The average Domain Authority and Total Page Authority of the pages on the top page of Google for ‘marketing’ are respectively 78 and 149. The average Domain Authority and Total Page Authority of the pages on the top page of Google for ‘inbound marketing case studies ‘ are respectively 69 and 111. For an SME website this would be the equivalent of trying to jump over an 11 foot brick wall. Easier – yes – but still impossible!

Keyword SEO Pro (KSP) automates the analysis of Moz authority readings. It identifies the keywords that are in range for top page positioning on Google with a webpage on your website or one of your client’s webpages.

KSP determines keyword difficulty for each of a list of keywords which means you will know the amount of link power acquisition required for top page positioning.

Keyword SEO Pro Results Table and Interpretation

In the following example:-

TPA – Total Page Authority is the Average Total Page Authorities of the pages on the top page of Google.co.uk for 5 keywords.

PA is their average Page Authorities and DA their average Domain Authorities. The table shows the Page Authority and Domain Authority for each webpage on the top page of Google.co.uk (in positions 1 – 10) for each keyword

family-law solicitors-Manchester-ksp

Interpretation of KSP Table

The TPA for ‘family law solicitors Windsor’ is in the Green Zone (less than 60)  indicating that with on-page SEO, a new website would have a reasonable chance of top page positioning on Google with its HomePage and a few incoming links with the keyword in the anchor (linking) text.

The TPA for ‘family law solicitors London’ and ‘family law solicitors’ are in the Blue Zone (60-90) indicating that the website needs to have several quality links from other websites. This keyword would be out of range for a new website or an established website with few incoming quality links.

The TPAs for ‘law’ and ‘family law’ are in the Red Zone (>90) and would be out of range for the vast majority of small business websites: Very few SME websites ever achieve a TPA of 80 even with skillful link power building.

Can I rank for a keyword?

Your webpage will require a Total Page Authority (TPA) around the level of the average Total Page Authority for the keyword on the Google domain of your choice e.g .com (USA) .co.uk for UK websites.

A new webpage on a new website will start with a TPA of 0 but within a few weeks the Domain will generally achieve a DA of 12 and the HomePage a PA of 15 – TPA 27. This would not be sufficient to achieve first page ranking on Google.co.uk even for ‘Family law solicitors Manchester’. A few acquired links should achieve a TPA of 55 within a few weeks: With appropriate SEO this keyword should come in reach for a new website.

Finding the Total Page Authority of a Webpage

You can determine the TPA for any webpage with the Moz toolbar installed and by navigating to that page. As a rough guide, with excellent on-page SEO, keywords with an average TPA of the top pages that are no more than 10 greater than your page should come into reach. To achieve top page positioning on Google for ‘family law solicitors London’ you will need a minimum TPA of 57, excellent on-page optimisation and quality links with the keyword in the anchor (linking) text.

Key to Keyword SEO Pro Keyword Difficulty Table

TPA Keyword Difficulty - Key

TPA and Monthly Search Volume – Achievability and Desirability

Authority data and monthly search volumes (Google Keyword Planner) can each be exported to a spreadsheet to combine achievability and desirability information.

family-law solicitors-Manchester-ksp&searches

Positioning on Google depends mainly on relevance and reputation (authority).

relevance reputation seoRelevance of a webpage for a keyword is determined by the

  1. Presence of the keyword (phrase), words in the keyword phrase, synonyms and associated words that are visible on the webpage
  2. Present in the underlying coding and visible in the anchor (linking) text in incoming links to the webpage.

Reputation and positioningEven if you write the best article for a keyword, if your webpage has insufficient reputation when compared to the top competing pages, top page positioning on Google is highly unlikely.

The Key to Success on Google

KSP key-to-success - Domain Authority

 

The key to Google success is to target great keywords where top page positioning is possible.

Why most keyword difficulty tools fail to deliver

Do you wonder if your webpages will ever make it to the top of Google?

Have you paid for a keyword tool, or SEO programs and recommendations, guaranteed to bring success, only to find they fail to deliver? The majority of keywords tend to be in the blue and red zones (see above) and few, if any, of the SEO tools and programs will make you aware of this. Read more about current Keyword Difficulty tools and how they compare to Keyword SEO Pro.

Access Keyword SEO Pro

 

References:-

Adragna, Tony http://www.business2community.com/content-marketing/how-content-marketing-increases-improves-organic-search-traffic-01242090

Dover, Danny – Search Engine Optimization Secrets, Wiley, 2011, pp8