Unique keyword difficulty tool for SEO based on Domain Authority and Page Authority – Total Page Authority
‘Family law solicitors‘ and ‘family law solicitors London‘ are in the blue zone. Link power building would be required to achieve top page positioning.
‘Family law solicitors Manchester‘ is in the green zone. Top page positioning on Google would be in reach with website optimisation and a few incoming links.
Keyword Difficulty Tool | Domain Authority – Page Authority | Total Page Authority
Search engine optimisation – SEO – aims to achieve top page positioning on Google for target keywords.
The first step in SEO is to find the best keywords:-
- That will bring in the most target visitors
- and which are in reach for our website to achieve top page positioning on Google.
Google continues to empower a webpage for ranking by a combination of domain authority and page authority (Dover, D) – total page authority. Authority is a measure of the total value of incoming link power. Google uses PageRank but it has discontinued providing updates to the public for this metric.
Benefits of Keyword SEO Pro
For Website owners – Keyword SEO Pro will show you the keywords where top page positioning on Google is possible. You will stop spending precious resoureces on chasing ‘Rainbow’ keywords.
For SEOs – Keyword SEO Pro assists SEO firms to target keywords where top page positioning on Google is achievable, demonstrate success and increase their SEO business.
Average Total Page Authority and Keyword Difficulty
The average Total Page Authority (TPA) of the web pages currently on the top page of Google for a keyword is the best indicator of the authority required by a webpage to achieve SEO success.
An article (Adragna, T.) correctly suggests using the keyword ‘marketing’ is not a good idea as it would be almost impossible to rank in search engines for it. “Instead, using a long tail keyword like ‘inbound marketing case studies’ may be more effective.”
Keyword SEO Pro (KSP) automates the analysis of Moz authority readings. It identifies the keywords that are in range for top page positioning on Google with a webpage on your website or one of your client’s webpages.
KSP determines keyword difficulty for each of a list of keywords which means you will know the amount of link power acquisition required for top page positioning.
Keyword SEO Pro Results Table and Interpretation
In the following example:-
TPA – Total Page Authority is the Average Total Page Authorities of the pages on the top page of Google.co.uk for 5 keywords.
PA is their average Page Authorities and DA their average Domain Authorities. The table shows the Page Authority and Domain Authority for each webpage on the top page of Google.co.uk (in positions 1 – 10) for each keyword
Interpretation of KSP Table
The TPA for ‘family law solicitors Windsor’ is in the Green Zone (less than 60) indicating that with on-page SEO, a new website would have a reasonable chance of top page positioning on Google with its HomePage and a few incoming links with the keyword in the anchor (linking) text.
The TPA for ‘family law solicitors London’ and ‘family law solicitors’ are in the Blue Zone (60-90) indicating that the website needs to have several quality links from other websites. This keyword would be out of range for a new website or an established website with few incoming quality links.
The TPAs for ‘law’ and ‘family law’ are in the Red Zone (>90) and would be out of range for the vast majority of small business websites: Very few SME websites ever achieve a TPA of 80 even with skillful link power building.
Can I rank for a keyword?
Your webpage will require a Total Page Authority (TPA) around the level of the average Total Page Authority for the keyword on the Google domain of your choice e.g .com (USA) .co.uk for UK websites.
A new webpage on a new website will start with a TPA of 0 but within a few weeks the Domain will generally achieve a DA of 12 and the HomePage a PA of 15 – TPA 27. This would not be sufficient to achieve first page ranking on Google.co.uk even for ‘Family law solicitors Manchester’. A few acquired links should achieve a TPA of 55 within a few weeks: With appropriate SEO this keyword should come in reach for a new website.
Finding the Total Page Authority of a Webpage
You can determine the TPA for any webpage with the Moz toolbar installed and by navigating to that page. As a rough guide, with excellent on-page SEO, keywords with an average TPA of the top pages that are no more than 10 greater than your page should come into reach. To achieve top page positioning on Google for ‘family law solicitors London’ you will need a minimum TPA of 57, excellent on-page optimisation and quality links with the keyword in the anchor (linking) text.
Positioning on Google depends mainly on relevance and reputation (authority).
- Presence of the keyword (phrase), words in the keyword phrase, synonyms and associated words that are visible on the webpage
- Present in the underlying coding and visible in the anchor (linking) text in incoming links to the webpage.
Why most keyword difficulty tools fail to deliver
Do you wonder if your webpages will ever make it to the top of Google?
Have you paid for a keyword tool, or SEO programs and recommendations, guaranteed to bring success, only to find they fail to deliver? The majority of keywords tend to be in the blue and red zones (see above) and few, if any, of the SEO tools and programs will make you aware of this.
First Website Design Group offers keyword research and SEO services London.
Adragna, Tony http://www.business2community.com/content-marketing/how-content-marketing-increases-improves-organic-search-traffic-01242090
Dover, Danny – Search Engine Optimization Secrets, Wiley, 2011, pp8