95% of webpages found on the top page of Google for a keyword search are:

• HomePages or
• Internal pages with a HomePage PageRank of 3 or more.

Keyword SEO Pro is the unique keyword difficulty tool that identifies niche keywords based on the top two Google factors and assists websites to be developed to their optimum potential.

What are the top two Google Factors.

Have you ever wondered why authorative websites like Wikipedia, the BBC and CNN are so often at the top of search engine results pages?

However, if you search for a local plumber there will be a few plumbers, a few local plumbers show up between some local directory websites.

If you take another look, you will see that the local plumbers webpages that are at the top are all home page. A home page has no file name after the domain name - e.g. cotswoldplumbers.co.uk/

An internal page may have subdirectories and file names e.g www.thomsonlocal.com/Plumbers/in/Cheltenham/.

In the following illustration, we have the top 10 webpages on Google.co.uk for the keyword 'Cheltenham plumber.

There are clearly two factors operating that are allowing these two different sets of websites to reach the top of Google.

The top factor is allowing webpages from large authority websites to have top positioning. For 'Cheltenham Plumbers' there are four - all essentially directories.

The second factor is a boost for the smaller non-authority websites' HomePage to have a chance at top positioning - like the handicap system in golf allowing club players at different standards to compete with one another. 

Danny Dover has led the SEOmoz team. In his book Search Engine Optimization Secrets (2011) he makes the following comments: "domain popularity is extremely useful for raising the power of weak pages. Even if the number of links to a given page is low, it can still rank hiughly if this metric is large. Currently, we see this all the time with Wikipedia." (p 75) "Google makes scraping (automatically requesting and distributing) the PageRank metric difficulty." (p 10)

Keyword SEO Pro has overcome the technical difficulties described by Danny Dover.

What are Authority Websites and how does Google recognise their authority?

Google recognises authority of a website by the incoming links from other websites. The value of each incoming link depends on the authority of the linking page divided by the number of outgoing links on it. The PageRank of a webpage indicates the importance (authority) of the website. PageRank is on a scale of 0-10 with top pages such as Google having PageRank 10. The PageRank scale is logarithmic. The PageRank of the HomePage of a website indicates domain authority.

Examples of PR10 websites - usa.gov;  facebook.com

PR9 bbc.co.uk; nytimes.com/

PR8 cnn.com

Major national media websites tend to have PRs 7-9.

There are many directories. Examples are directories of professions and directories for localities. These typically have PRs 4-7.

Few small or medium sized businesses achieve PageRank greater than 4.

You can see the PageRank of the page you are viewing with Internet Explorer or Firefox browsers with the Google toolbar installed.

Why are some websites like Wikipedia so often at the top?

In the late 90's, Google founders Larry Page and Sergey Brin revolutionised SEO by including visitor approval of webpages into its algorithm.

Initially, approval was measured solely by the total value of backlinks to a webpage as indicated by PageRank. The author believes that HomePage PageRank has become the top factor in the Google algorithm - the program that determines positioning of a webpage on Google's results pages.

According to Google (http://www.google.com/about/corporate/company/tech.html) :-

"Relevance. As Larry said long ago, we want to give you back “exactly what you want.” When Google was founded, one key innovation was PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data. Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis."

The above paragraph is key to my argument. Google is telling us that initially PageRank determined the "importance" of a webpage whereas today PageRank focuses on ordering websites.

How does PageRank fit the observation that two factors have the major influence on which webpages reach the top Google results page?

In the following Excell sheet, the PageRanks of the top 10 pages for 'Cheltenham Plumber' have been entered into Column A.

It is frequently argued that PageRank is irrelevant in positioning because its value can be '0' for pages in the top 10. In the Cheltenham plumber example, there are 4 pages in the top 10 with PageRanks0 (Column B).

Google tells us "Today we use more than 200 signals, including PageRank, to order websites".

The HomePage PageRank is the PageRank of the website. Again we have the HomePage PageRanks of '0' and again it makes no sense and if anything itl looks worse.

The only way that http://www.cotswoldplumbers.co.uk/ can be in position #2 is if it is receiving a boost in its effective PageRank. From thousands of analyses, it would seem that the boost is more than 4 and less than 5. For the moment, an addition of 5 is made in current discussions (November 2011). This is indicated in Column C and the full set of HomePage PageRanks for the authority websites and those receiving the second factor boost is shown in Column D.

The top factor in Google is the HomePage PageRank of the website acting like a seeding system in tennis. If the #2 player plays the #30 player, the #2 player is likely to win but there are exceptions.

The second factor can be compared to the handicap system in golf allowing players at different levels to compete. Why is the boost somewhere between 4 and 5? Only the minority of small businesses achieve a HomePage PageRank of 4. The boost is in excess of 4 and only available to the HomePage so that there is opportunity for small businesses to show on the top page of Google even when competing with internal pages on websites with HomePage PageRanks of 5-7 for medium difficulty keywords.

There are at least 200 factors used by Google to order webpages competing for a keyword. The combination of the top two factors is the starting point. The other factors determine the final current positioning.

http://www.cotswoldplumbers.co.uk/ (#2 - adjusted HPR 5) is ahead of http://www.thomsonlocal.com/Plumbers/in/Cheltenham/ (#3 - HPR 7) because of the optimisation of the remaining 200+ factors.

An introduction to Keyword SEO Pro.

The way that Keyword SEO Pro functions is explained above. The left columns are Column A and the right are Column D from the Excell sheet above. In addition, the average scores for the HomePage PageRanks is calculated and appears as KD -  a blue cell with the figure of 5.4.

Keyword SEO Pro will analyse a list of 100+ keywords.

(Click on image to enlarge.)

There is a minimum value HomePage PageRank that can be determined for any keyword that will let you know if a website has any chance of top page positioning. Its chance of success depends primarily on that website's HomePage PageRank and whether the HomePage or an internal page are competing for the keyword. HomePages that are targeting a keyword are more likely to succeed than an internal page on the same website.

Google ranks all the web pages on the web according to the total value of their incoming links.

PageRank, named after Larry Page, indicates relative ranking of web pages in terms of total incoming link value.

The HomePage PageRank of a website confers authority to all the

pages on the website - #1 in the Google positioning algorithm.

Every website owner wants to be on top of Google for their preferred keywords. Programs like Internet Business Promoter and Website Auditor make promises that suggest that this is always possible. The fact is that if you are up against websites with high HomePage PageRank that are top on Google for your keywords, you will not be able to beat them. Internet Business Promoter gives a guarantee that if you do not get to the top page you will have your money back provided you have the 100% score on their system. This may indicate that you need 250,000 links. For the average small or business website, 2,500 links is not easy to achieve.

Why do 90% of websites fail?   More than 90% of websites fail to achieve their objectives mainly because they do not target the best keywords. Keywords Keywords (includes phrases) are search terms searchers use to find information. As with the 'Charge of the Light Brigade', if you go after the wrong target you will be heading for disaster.

How is Keyword SEO Pro different?

In SEO, we must ask
"Grant me the serenity to accept the things I cannot achieve in SEO,
Courage to change the things I can,
And wisdom to know the difference."

Top Two Factors in the Google Algorithm - identified by the Author of Keyword SEO Pro

Factor 1 = The HomePage PageRank of Website.

Factor 2 = The boost given to each HomePage when competing for a keyword.

Evidence on the top two factors here:-

Keywords and Keyword Difficulty

The targeted keywords are usually wrong because, like low hanging fruite on a tree, they can be out of reach for your web pages.

Keyword difficulty is a crucial concept in SEO (search engine optimisation). It aims to provide a means that identifies those keywords that are in range for a website to achieve first page positioning on search engine results pages (SERPS). 'Keyword difficulty' is the term that tells us how high the fruit (keyword) is up the tree.

The problems, before the arrival of Keyword SEO Pro, have been that there was:-

No helpful measure of keyword difficulty.

No means to measure the strength of a website to let us know how high up the tree of keyword difficulty a website can reach.

Without a means to measure keyword difficulty or keyword stregnth there has been no means to tell which keywords are in range for a website to achieve the top page of Google's results pages.

Google is all about the democracy and authority of websites as defined by HomePage PageRank. PageRank is a measure of link popularity. Google’s “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Top Two Factors on Google - No longer a secret. You can readily check it for yourself.

You will need to have the Google Toolbar installed - Internet Explorer and Firefox only.

Choose a keyword and search for it on Google.

Take a look at the PageRank of any webpage on the top Google results page.

Then take a look at the corresponding HomePage PageRank.

Remember to increase the PageRank to 5 if it is a HomePage that is on the top page of Google

Keyword SEO Pro in Search Engine Optimisation

Guidelines have been issued to indicate the minimum HomePage PageRank a webpage requires to have any chance of achieving top page positioning for a keyword on the chosen Google domain's SERPs. Website owners who set out to optimise for keywords that are out of range will not have their websites found for their keywords and so their website’s authority will not even begin to develop.

A new, recently indexed website has a HomePage PageRank of 0 and this seriously restricts the keywords it can successfully compete for. Even then, this is effectively confined to the HomePage which will receive the #2 boost. Experience has shown that for a completely new website, niche keywords with HPR-KD of no more than 4.3 should be targeted. Internal pages on a new website are unlikely to accomplish top page positioning for any meaningful keyword.

HomePage PageRank Keyword Difficulty (KD) – HPR-KD analysis. For a new website the HomePage PageRank will be 0. With a new website only keywords with HPR-KD of 4.3 or less are in range e.g. ‘accountant Chigwell’ ‘small business tax accountant’ but only with the HomePage. A HomePage PageRank of 2 or more would be required for ‘tax accountant’ KD 4.8

Testimonial - 1 - from Brisbane - Australia - Impact2020 website designer:

Just three typical examples of potentially misleading statements: "Used correctly, the internet can completely level the playing field..." "Website Auditor gives you a step-by-step plan of action to get #1 ranking for the desired keyword in the chosen Search Engine." "In the last step, you change your web page according to the suggestions of IBP's Top 10 Optimizer until there are no further suggestions (IBP's Top 10 Optimizer gives your site a 100% rating). If you follow the advice of IBP's Top 10 Optimizer then your website will be listed on Google's first result page."

Which would mean... A new website can successfully compete with all the big companies in their market. If one hundred of us set out to achieve #1 positioning for the same keyword with this program , we would all be in #1 position. It must be easy to optimise a webpage to achieve a 100% rating. (In fact, not even IBP achieve that for themselves).

Testimonial - 2 - Promoted Profits - Internet Marketing News, Strategies & Reviews:

The objective of SEO is to maximise the number of targeted new visitors to a website. The starting point is keyword research which involves producing a list of potential keywords that targeted visitors would use to find the information a website provides. Niche keywords will have the largest number of targeted visitors where there is a reasonable possibility of top page positioning on search engines and in particular on Google. Niche keywords are found by determining their HPR-KD and knowing the HomePage PageRank of the website. Matt Cutts, who heads the Google anti-spam unit, refers to a ‘Katamari’ philosophy for website authority development based on the Japanese game which starts with a small object and which gradually rolls up ever larger ones.

Keyword SEO Pro is a Unique Keyword Tool Analyses a list of potential keywords for keyword difficulty. For the top two factors in the Google algorithm. Indicates niche keywords that are currently in range for your website - no more chasing rainbows. Helps your website to be found, accumulate authority and to grow.

 

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