Where search engines rest, the web seems like a substantial network of interconnected keywords and content interpreted with its coding. These programs have actually gone a long way from their creation back in the nineties. Today, the leading browser program can be found in Google. Google and the others each utilize its very own web […]
Keyword Planner – Google Keyword Tool
The Google Keyword Suggestion Tool has been replaced by Google’s Keyword Planner.
The following figure shows the results from the keyword planner for an optometrist who has a special interest in the treatment of reading difficulties associated with dyslexia.
The results can be downloaded and put into a spreadsheet such as Excel.
Keyword Difficulty Defined
What is keyword difficulty?
Keyword difficulty is the difficulty for a webpage to achieve top page positioning on a search engine such as Google for a keyword.
Webpages achieve top page positioning on Google with a combination of their
Relevance for the keyword.
Non-keyword specific reputation.
For a webpage to achieve top page positioning on Google it must […]
A HomePage targeting a keyword is given a boost to a minimum PR of 4.5.
Modern search engines like Google rank webpages by relevance and reputation.
The Total Page Reputation of a webpage depends on Website Reputation (Domain Authority) and Page Page Reputation (PageRank) (Viniker, DA 2011; Dover D. 2011).
HomePage PageRank Keyword Difficulty (HPR-KD)
HomePage PageRank is the […]