Evidence Based SEO

Monthly Archives: June 2014

//June

How Search Engines Find Keywords

Where search engines rest, the web seems like a substantial network of interconnected keywords and content interpreted with its coding. These programs have actually gone a long way from their creation back in the nineties. Today, the leading browser program can be found in Google. Google and the others each utilize its very own web […]

By |June 8th, 2014|SEO Software|2 Comments

Keyword Planner – Google Keyword Tool

Keyword Planner – Google Keyword Tool
The Google Keyword Suggestion Tool has been replaced by Google’s Keyword Planner.

The following figure shows the results from the keyword planner for an optometrist who has a special interest in the treatment of reading difficulties associated with dyslexia.

The results can  be downloaded and put into a spreadsheet such as Excel.

In […]

By |June 8th, 2014|SEO Software|0 Comments

Keyword Difficulty Definition

Keyword Difficulty Defined
What is keyword difficulty?
Keyword difficulty is the difficulty for a webpage to achieve top page positioning on a search engine such as Google for a keyword.

Webpages achieve top page positioning on Google with a combination of their

Relevance for the keyword.
Non-keyword specific reputation.

For a webpage to achieve top page positioning on Google it must […]

By |June 8th, 2014|SEO Software|0 Comments

HomePage PageRank is the best indicator of Domain Authority according to Google.

A HomePage targeting a keyword is given a boost to a minimum PR of 4.5.

Modern search engines like Google rank webpages by relevance and reputation.

The Total Page Reputation of a webpage depends on Website Reputation (Domain Authority) and Page Page Reputation (PageRank) (Viniker, DA 2011;  Dover D. 2011).

HomePage PageRank Keyword Difficulty (HPR-KD)

HomePage PageRank is the […]

By |June 8th, 2014|SEO Software|1 Comment