Articles Published by David Viniker - Keyword SEO Pro Related
(See also recommended articles published by others)
Published: August 17, 2011
Keyword difficulty aims to identify those keywords that are in range for a website to achieve first page positioning on search engine results pages. The HomePage PageRank keyword difficulty (HPR-KD) on a specific Google domain is calculated by finding the HomePage PageRank of each of the top 10 webpages for the keyword. The HPR-KD is the average value of the top 10 webpages for the keyword. Analyses of 1000 keywords for HPR-KD were conducted in December 2010, January 2011 and July 2011 - before and after a PageRank updates and Google's Panda updates. Remarkably, the mean HPR-KD for these thousand keywords remained stable throughout. The primary determining factor for feasibility for top page positioning remains the HomePage PageRank. Panda sets out to improve positioning of top quality websites' webpages. Greater emphasis will be placed on excellent content, outstanding presentation and attention to detail. There will be even less potential benefit to those who participate in inappropriate strategies such as automated backlinking campaigns. Niche keywords are found by determining their HPR-KD and knowing the HomePage PageRank of the website. Experience has shown that for a completely new website, niche keywords with HPR-KD of no more than 4.3 should be targeted.
(The Data for the Panda and PageRank Updates article is available here:
The data is available on Excel and I would be happy to forward it as an email attachment for anyone who would wish to evaluate for themselves.)
Published: December 20, 2010
A backlink is a link placed on another website back to the writer's website. Search engine optimisation (SEO) is the application of verifiable techniques that improve positioning of web pages for targeted keywords on search engine results pages to drive more visitors to a website. There have been numerous articles promoting the concept that backlinks provide enormous benefit in terms of enhancing authority by increasing PageRank. We must, however, question whether such backlinks are truly effective from an SEO point of view. (Read Full Article)
Published: December 1, 2010
Larry Page and Sergei Brin, the co-founders of Google, realised that the best web pages on a subject would have most high quality links. Surprisingly, there is no measurement applicable to link value. A unit of measurement is clearly required for link value. It is proposed that we use "link authority unit" for the value of links. One link authority unit is defined as the value of a link from a web page of PageRank 1 with one outbound link. (Read Full Article)
Published: July 23, 2010
SEO experts are agreed that off-page optimisation is more important than on-page optimisation. Off-page optimisation is about procuring backlinks from other websites. It is apparent that backlinks are advantageous and search engine optimisers and website owners are understandably keen to attract them. Consequently, an SEO industry has developed based on the acquisition of backlinks either placed by individuals who undertake the task manually or by the use of programs that place backlinks by automation. The search engines have sophisticated means to find and disregard black hat techniques including artificial link building. (Read Full Article)
Published: July 23, 2010
Link juice is the currency of backlink value. The number of inbound links to a webpage can be determined by searching for 'link:pageURL'. It would be possible to visit each linking webpage and determine its PageRank and number of outbound links. However, this would be prohibitively time consuming. Several programs are discussed. (Read Full Article)
Published: June 15, 2010
Search engine optimisation (SEO) is the science of making the most of a website in terms of attracting new visitors and potential clients. SEO can be divided into on-page optimisation and off-page optimisation. On page optimisation relates to content within the website. Off-page optimisation involves increasing the total value of backlinks to the website. PageRank is the most important factor in search engine positioning. (Read Full Article)
Published: May 18, 2010
The major argument against PageRank in SEO is that pages with zero PageRank can be in the top positions even for highly competitive keywords. However, we are left with requiring an explanation as to why "PageRank is Google's view of the importance of this page." It becomes apparent that either Google is misleading us or we have all been misinterpreting Google's statement. From extensive evaluation of the top Google search engine results pages for hundreds of keywords, the author observed that those high positioned web pages with PageRanks of zero have a home page with higher PageRanks, usually three or more. (Read Full Article)
Published: July 9, 2009
Finding "niche keywords" is fundamental in our quest to attract visitors to a website. A niche keyword is defined as having an above threshold search volume for the targeted locality of a website with potential for top ten positioning on the search engine results page (SERP) for that locality (country). (Read Full Article)
Published: August 7, 2008
The success of a Website is dependent on the quality and quantity of its content. The content of web pages should be structured around keywords. (Read Full Article)
Questions and Answers interview - Digital Marketing Institute
How important is keyword choice in SEO?
Success depends on:
The majority of websites fail. The #1 reason for a website failing to achieve its objective is that the appropriate keywords have not been targeted.
I am writing a page and I know what I want to write about, but there are many keywords I could use.How would I go about finding the right keyword from an SEO and user stand point?
Google’s keyword suggestion tool provides a list of appropriate related keywords together with the global and local country volume of searches per month. Our list of keywords can be analysed by Keyword SEO Pro to determine their HPR-KDs. We must determine the Homepage PageRank of our website. Guidelines are available that indicate the minimum Homepage PageRank required for a webpage on our website to have even a chance of top SERP positioning.
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