10 tips for choosing the right keywords.

1. Find the best niche keywords.
2. Start with a list of potential keywords and expand them with the Google Keyword Tool.
3. Only target keywords that are currently in range for your webpages. Keyword SEO Pro is the only keyword difficulty tool that measures HPR-KD. It uniquely identifies those keywords that are currently in range, those that will come into range, and those that are unlikely to ever achieve the coveted top positions.
4. Look for related keywords – latent semantic indexing. Google paid a fortune to acquire a program that looks at this. An article is more enjoyable to read if it uses synonyms in preference to endless repetitions of the same words.
5. At all times, give greatest attention to the keywords on your Homepage.
6. Monitor your incoming links for numbers, quality and the keywords in the anchor text – SEO SpyGlass is particularly helpful.
7. Keep an eye out for keywords that are proving to be successful. Google Analytics and Awstats often provide surprises that could influence your efforts.
8. For a new website, aim initially for the ‘low hanging’ fruit difficulty keywords. Matt Cutts, who heads the Google black-hat detection team, refers to a ‘Katamari’ philosophy for website authority development based on the Japanese game which starts with a small object that gradually rolls up ever larger ones.
9. SEO is not a one-off past time. The horizons for a website enlarge with time. As the website increases its authority, more appealing keywords come into range. It is usually preferable to add pages to compete for additional niche keywords than to make vast changes to an existing one.
10. Incorporate your targeted keywords in link-bait. Good link-bait is typically a short list of recommendations – e.g. “10 top tips for choosing the right keywords.” If your readers are impressed by the tips you provide, they will be encouraged to link to you. The outgoing link from them will not initially benefit the site providing the link. However, as with a search engine, if they are offering good links, their readers may in turn link to them as a website that provides quality information.