Evidence Based SEO

Domain Authority

/Domain Authority

Long Tail Keywords | Winning At SEO and Keyword Difficulty

Long tail keywords have less competition and should be relatively easier to rank for than short tail keywords which have two words or less. A recent article by Pam Neely on business2businesscommunity.com makes it sound so easy, an easy route to SEO success. It is certainly true that the vast majority of clicks are on […]

The Long Tail And Why Your SEO Keyword Strategy Is Wrong?

If you’re doing SEO for your company or checking out it, possibilities are you’re thinking a lot about which keywords you want to focus on. You most likely have a respectable idea whiches are the most crucial to you. You might even have a particular “golden” keyword you’re taking a look at, thinking to yourself […]

Domain Authority V PageRank


Commonly described as PR, PageRank is a metric with the varieties from 0-10 utilized to indicate the level of trust or popularity a page has based upon the number and value of links pointing to it. This implies a page with higher PR of say, 6, will pass on more authority than a page with […]

Website Success, the Google Algorithm, Total Page Authority and Keyword Difficulty

Do you wonder why your website is not on the top Google results page for your target keywords even if you have worked hard at optimisation? The answer is almost certainly insufficient website authority.

Top Page Positioning and the Google Algorithm

Google assesses website and webpage authority, also called reputation or popularity, by incoming links from other […]

Link value in Google Algorithm

The Value of Links in Google’s Algorithms? Two Schools of Thought

This hot subject was the subject of a current Whiteboard Friday over at Moz, where Rand Fishkin took a look at the value of links in Google’s algorithms and provided some guidance to help marketing professionals browse their way through these unsure SEO times. Rand […]

PageRank v Page Authority (Moz)

Domain Authority– PageRank v Page Authority (Moz).

Until December 2013, Google provided updates on PageRank data to the public. Google changed the face of search engine ranking when it introduced incoming link values in its positioning algorithm. PageRank was the first user signal to be used in the algorithm but over time other user signals such […]

By |June 16th, 2015|Domain Authority, Page Authority, PageRank, SEO|0 Comments