Evidence Based SEO

Keyword Difficulty

/Keyword Difficulty

Long Tail Keywords | Winning At SEO and Keyword Difficulty

Long tail keywords have less competition and should be relatively easier to rank for than short tail keywords which have two words or less. A recent article by Pam Neely on business2businesscommunity.com makes it sound so easy, an easy route to SEO success. It is certainly true that the vast majority of clicks are on […]

Domain Authority V PageRank


Commonly described as PR, PageRank is a metric with the varieties from 0-10 utilized to indicate the level of trust or popularity a page has based upon the number and value of links pointing to it. This implies a page with higher PR of say, 6, will pass on more authority than a page with […]

Website Success, the Google Algorithm, Total Page Authority and Keyword Difficulty

Do you wonder why your website is not on the top Google results page for your target keywords even if you have worked hard at optimisation? The answer is almost certainly insufficient website authority.

Top Page Positioning and the Google Algorithm

Google assesses website and webpage authority, also called reputation or popularity, by incoming links from other […]

Link value in Google Algorithm

The Value of Links in Google’s Algorithms? Two Schools of Thought

This hot subject was the subject of a current Whiteboard Friday over at Moz, where Rand Fishkin took a look at the value of links in Google’s algorithms and provided some guidance to help marketing professionals browse their way through these unsure SEO times. Rand […]

Finding Best Business Keywords

Picking the Best Keywords for Your Business
While offering a fantastic service or product is necessary to a business’ success, their online presence is just as vital. Considering that most of customers are using search engines to discover products or services, it’s very important for a company to appear above their competitors in search engine result. […]

By |September 20th, 2014|Keyword Difficulty, PageRank, SEO|0 Comments