Evidence Based SEO

Keyword Research

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Long Tail Keywords | Winning At SEO and Keyword Difficulty

Long tail keywords have less competition and should be relatively easier to rank for than short tail keywords which have two words or less. A recent article by Pam Neely on business2businesscommunity.com makes it sound so easy, an easy route to SEO success. It is certainly true that the vast majority of clicks are on […]

Website Success, the Google Algorithm, Total Page Authority and Keyword Difficulty

Do you wonder why your website is not on the top Google results page for your target keywords even if you have worked hard at optimisation? The answer is almost certainly insufficient website authority.

Top Page Positioning and the Google Algorithm

Google assesses website and webpage authority, also called reputation or popularity, by incoming links from other […]

Keyword Research – Update for 2015?

In the sphere of SEO, you cannot take anything for granted. The landscape is continually shifting in response to new innovations, Google algorithm updates, and many other factors that can influence a needed change in our tactics.

Keyword research study is evolving, and the diminished significance of optimizing for keywords is triggering numerous search marketers to […]

By |July 2nd, 2015|Content Marketing, Keyword Research, SEO|0 Comments