Long tail keywords have less competition and should be relatively easier to rank for than short tail keywords which have two words or less. A recent article by Pam Neely on business2businesscommunity.com makes it sound so easy, an easy route to SEO success. It is certainly true that the vast majority of clicks are on […]
Commonly described as PR, PageRank is a metric with the varieties from 0-10 utilized to indicate the level of trust or popularity a page has based upon the number and value of links pointing to it. This implies a page with higher PR of say, 6, will pass on more authority than a page with […]
Do you wonder why your website is not on the top Google results page for your target keywords even if you have worked hard at optimisation? The answer is almost certainly insufficient website authority.
Top Page Positioning and the Google Algorithm
Google assesses website and webpage authority, also called reputation or popularity, by incoming links from other […]
Domain Authority– PageRank v Page Authority (Moz).
Until December 2013, Google provided updates on PageRank data to the public. Google changed the face of search engine ranking when it introduced incoming link values in its positioning algorithm. PageRank was the first user signal to be used in the algorithm but over time other user signals such […]