A niche keyword is defined as:
- Having an above threshold search volume,
- For the target locality of a website (country),
- With potential for top page positioning,
- On the search engine results page (SERP).
You need to optimise your webpages for your niche keywords so that new potential clients can find you.
Above threshold search volume
The threshold search volume of searches will depend on the website’s objectives. A professional person or tradesman might be happy with two or three additional new clients from a niche keyword each month.
Targeted locality (usually within a country)
Most businesses are interested in finding clients within their area. A website in the UK would wish to find clients through Google.co.uk whereas a website in Australia would look to Google.com.uk and the USA and international websites to Goolge .com
Potential for top page positioning on search engine results pages.
If your website is not on the top page of Goolge for your targeted keywords, those keywords will not attract many new visitors.
40% of searchers will click on the webpage in the top position whereas only 0.7% will click on the website in position 11 (top of page 2).
Finding Niche Keywords
List the keywords that come to mind.
Enter the list into the Google Keyword Planner (previously Google Keyword Tool). The tool will generate scores of relevant keywords you may have missed.
Select the keywords that seem most appropriate and analyse with Keyword SEO Pro to find the ones where you have a reasonable chance of top page positioning.
Keyword SEO Pro is the unique keyword tool that identifies keyword difficulty according to Total Page Authority. In this example ‘keyword tool’ has a TPR of 134. This is too high for all but those high authority websites such as Wikipedia.
Of the other keywords tested, ‘niche keyword finder’ has the lowest keyword difficulty at 79: this is at the high end of the Blue zone. Top page positioning could be achievable with good on-page optimisation and some good incoming links with the keyword in the anchor text.