User Guide - 5 Keyword SEO Pro In Practice - 2 (= understanding
KSP Output)
Google determines positioning according to:-
The authority of the website (HomePage PageRank)
A boost to the effective PageRank of a HomePage when the HomePage is
competing for the keyword.
The authority of the webpage (PageRank of page).
The potential for a webpage to compete for a
keyword depends on:
The HomePage PageRank of the website.
Whether it is the HomePage that is competing.
The authority of the webpage
On-page optimisation – text and coding –
particularly the page title.)
If your webpage is not on the top page of
Google:-
It will attract few, if any, new visitors or
business.
Search engine optimisation is:-
The scientific application of
Acceptable techniques
To achieve top positioning of web pages
On the search engines including Google.
You must know:-
The strength of the competition.
The potential strength of your webpage that is to
compete.
There is no point in competing for a desirable keyword if
the relative strength of the competition (keyword
difficulty) is too high according to HomePage PageRank
difficulty (HPR-KD).
To avoid wasting resources including time, effort and
money, you must focus on the achievable and avoid going
after the impossible.
It analyses the strength of the competition:-
For the top two Google factors (HomePage PageRank
and boost when it is the HomePage that is competing.
For a list of keywords.
Indicating those keywords that are in range for
your website to achieve top page position and those that
are not
Allowing you to focus on the achievable so that you
avoid wasting precious resources on the impossible.
Internal webpages are less competitive
than HomePages. Even for low keyword difficulty, internal
pages of new websites are unlikely to reach the top page on
Google for any meaningful keywords.
SEO Cost HPR-KD 4.8
UK SEO company HPR-KD 5.2
SEO Strategy HPR-KD 6.3
HomePage
Any Website - A new website would be
adviseable to target HPR-KD 4.3 or less
