Finding niche keywords.
A niche keyword has
- an above threshold search volume
- for the
targeted locality of your website
- with potential for top page
positioning on the search engines results page
- in the relevant country.
If you're in the United States than you will want to be near
the top for Google.com.
If you're in the United Kingdom than you want to be near the top for Google.co.UK.
If you are a professional person, you may be perfectly happy, if just
one person finds you through your website each month whereas if you are
a big enyclopedia website, such as Wikipedia, then an additional
one search per month would be of no real value to you.
To begin with, we can formulate a few keywords by suggestions of our
own. But we then need
to expand these by the use of a keyword suggestion tool. My personal
preference is to use the Google keyword tool. There are a number of
excellent keyword suggestion tools. The majority are commercial and
require the payment. One of the advantages of the Google keyword tool.
Is that it is free of charge, and in my view, it is a particularly good
keyword suggestion tool, because Google has the largest database of
searches.
You can hear more about the various keyword suggestion tools on video
8 of my series.
You can get into the Google keyword tool,
either by typing in the URL into the address bar or by searching for
Google keyword tool. When you arrive at the tool, Google automatically
locates your country, which for me is the United Kindom and English but you can edit a number of
options. I am going to put in the keyword 'wholesale' and we have to put in a
capture, and then we'll get the keyword ideas. We are then provided
with a list of related keywords, including the word 'wholesale'. The
tool
shows us the search volume, both locally, which in my case would be the
United Kingdom and globally. The tool automatically assumes that we are
looking for broad search. A broad search such a wholesale would include
'wholesale
suppliers', and anyone looking for wholesale or suppliers but if we
want the visitors looking for the combined keywords of 'wholesale
suppliers' we need to click on 'exact', You can see wholesale suppliers
is 49,500 for broad search and on exact it reduces to 1600.
If we scroll down, there is an
option to export the data for CSV and import it into Excel. Further
down, there is an option for additional keywords that we may wish to
consider such as 'dropship' and 'dropshipper', wholesale incorrectly spelt.
Here, I have downloaded a list of keywords from the Google keyword
tool and selected those that I want to show you for further analysis.
You can see the local search volume per month and the global search volume
and these are clearly desirable
keywords. I have then selected these keywords, and we'll import them into
my program Keyword SEO Pro.
Having found a list of potential keywords
for my website. I now want to know how difficult it would be to compete
for top page positioning on Google. I am going to enter the list of keywords,
and I wish to analyse for Google.co.uk, it will automatically be an English and
then for pages from the UK. When I click on 'go' Keyword SEO Pro will
begin its analysis.
From my research it would appear that the PageRanks of
the HomePage of a website is the critical factor in determining the
positioning of webpages on the search engine results page. Here we have
the Keyword SEO Pro output for this data for our series of keywords. The research that led me to determine the importance of HomePage
PageRank is described in video 3 of this series.
Many keywords, particularly if they have commercial value, are highly
sought after and the competition is fierce. If we look at 'wholesale prices', the lowest
PageRank is 5 and the highest is 9 with an average PageRank of
6.6 It is unusual for the average PageRank to be less than four. The
closer to 4 the average PageRank, the better our chance of being able
to successfully compete.
In this line for 'wholesale mobile phone' one
page has a HomePageRank of 2; this is on wholesalepages.co.uk and I
want to
look at that page the actual pages itself in greater detail for
analysis and to see the chances of us being able to successfully compete. It
is by showing us some relatively low HomePage PageRank in the top 10
for a keyword that Keyword SEO Pro proves to be so effective in
demonstrating keywords that might be me, niche keywords, keywords with
reasonable volumes as detected by the keyword suggestion tool, and with
relatively low competitive strength.
This is the web page in position
8 for the term 'wholesale mobile phone' and here I've entered the
URL and this is the page and you can see it is actually a directory of
wholesale suppliers.
In search engine optimisation, we must consider:-
- On-page optimisation, the content of the page and the underlying coding.
- On-site optimisation - the linking between pages on the website.
- Off-page optimisation - the linking from other websites.
I use website
auditor to assess URLs for on-page optimisation. This page on website
auditor has an optimisation score of 28.1%, which suggests that we
may be able to do perhaps a little better.
I recommend SEO Spyglass to
evaluate off-page optimisation. This program has picked up 14 links. One of
them is external on ezinearticles.com, the second is the HomePage: These
two have PageRanks and provide link value. The other 12 are internal pages
with no PR, and therefore no link value.
As with the Google keyword
tool, Keyword SEO Pro allows us to export data, and then to import it into a datasheet such as Excel, and in this slide, I have amalgamated
the two sets of data. The red arrow indicates the page we've been
analysing.
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